Көрегендік
Foresight
Look beyond the situation. Decide with the next generations in mind.
Жолды болжап.
The center of the mark looks before the blades move.
Family mark, story, and shezhire gathering
Бәкі and бұлда: “become a blade”. But the key word in this document is a different one: family. Everything described here exists for it.
Foresee
See beyond the situation. Think about the family generations ahead.
Understand
Knowledge, word, family memory. What we pass on to our own.
Act
Clarity, decision, protection. Readiness, not aggression.
We see the path. We choose the tool. We move forward.And we always come back home.
A бәкі is a small, often folding knife you always carry. Not a war sword. The strength in the name means readiness, not attack.
A penknife was literally a knife for cutting quill pens. Every quill began with the cut of a blade. The link between sword and pen is historical.
The crown ring at the top of a yurt. The symbol of family that stays in the lineage and passes from generation to generation. Through it, the home looks at the sky.
Көздің қарашығындай сақтау: to guard something like the pupil of your eye. Kazakhs say it about what is most precious, and first of all about family.
Temirqazyq, the Pole Star, stands still while the seven stars of Жетіқарақшы, the Big Dipper, circle it every night. The steppe found its way and told the time by them.
The first human flight to space started from the Kazakh steppe: Gagarin launched from Baikonur in 1961. Looking at the sky and going where no one has been is not a metaphor here.
Kazakh is moving to the Latin script. A mark that does not depend on letters will outlive a change of alphabet. That is foresight in practice.
Қолтаңба, signature, literally means “the таңба of the hand”. In Kazakh, writing and the family mark share one root.
The world turns.
Family holds the center.
Әлем айналады, отбасы орталықта.
Мир вращается, семья в центре.
Family is the fixed center. Everything else turns around it.
The seven blades stand for everything the family does in the world: will, exploration, decisions, care, flexibility, independence and continuity. They all move around one center, and that center is the family.
Strength exists to protect it. Knowledge, to pass on to it. Foresight, to think about its future. The road, so there is something to bring home.
Temirqazyq, “the iron stake”. This is what the steppe calls the Pole Star.
The whole night sky turns around it while it stands still. The seven stars of Жетіқарақшы, the Big Dipper, circle it every night, and always will. Nomads found their way and told the time by this sky.
The mark repeats that sky. Seven blades move in a circle around a fixed center. The center is the family: life moves, and the family remains the point we check our path against.
Шаңырақ, the ring at the top of a yurt, has meant family for centuries and was the home’s window to the sky. The family mark is a ring too, through which the family looks at the stars.
And from Baikonur, on the same steppe, a human first went to space. To explore and to come back home: that is what “we journey again” means.
We see the path. We choose the tool. We move forward.
The mark reads from the center outward: the pupil sees, the fuller understands, the point acts. And from the edge to the center: any road, however far, leads back home. Family lets us go and takes us back. That is why “we journey again”: we leave again because we have somewhere to return.
Protect the family and pass on a way of seeing.
See beyond the situation, explore the world, choose the tool for the task and bring what we find back home.
ОтбасыFamilyThe center all seven exist for.
Family at the center, seven values around it, one per blade. The order follows the blades but is not a hierarchy.
Foresight
Look beyond the situation. Decide with the next generations in mind.
Жолды болжап.
The center of the mark looks before the blades move.
Whatever cards you are dealt
It doesn’t matter what cards you were dealt. Fight to the end.
Қолыңа қандай карта түссе де, соңына дейін күрес.
In Durak, the card game, the winner is not the one who got the trumps but the one who plays to the last card. Every blade in the mark is carried through to its point.
Faith in people
Everything is in our hands. Good and evil are made by people, so we choose the best in people.
Бәрі өз қолымызда.
Without the small there is no great. Each blade is small, but without it there is no circle.
A kind word
Do not judge. Do not voice negativity unless asked. Stay neutral in arguments. Leave others only kind words.
Жақсы сөз, жарым ырыс.
The points move around the circle and aim at no one. Strength without attack.
Values say who to be. The code says how to act. Every rule is written into the mark itself.
Primary
Family at the center. Strength that exists for its own and holds to the last card.
Secondary
Foresight, a kind word, calm clarity. Does not judge or argue without need.
Third
Roads, stars, new knowledge. Goes far and comes back with findings.
A Guardian without the Sage turns aggressive. A Sage without the Explorer closes in. An Explorer without the Guardian forgets the way home.
Seven blades circling a fixed center. One geometry, five versions and an endless count of generations.
The blade is literal because it is in the name. The pen and the eye are not drawn separately: they emerge from how the blades stand. And there is nothing in the center but the pupil: family is not depicted, it is protected.
The family is not limited by the number of blades. Generations are counted from those who adopt the mark, and the count never ends.
Blade 1 lies at the top. The first generation takes the first blade, the second takes the second, the seventh the seventh. The eighth takes the first again: the family makes a new turn around the same center, as Жетіқарақшы circles Temirqazyq every night. That is “we journey again”.
In the shared crest all blades are one color. On personal items, a person highlights the blade of their generation: gold in print, inlay in metal, polish in engraving. The generation number can be engraved next to it, for example inside the ring band.
The palette comes from the night sky and the materials the mark will live with: ink, paper, starlight, steel and wax.
Ink and night sky
Primary. The color of writing, steel and the sky over the steppe.
Paper
Background. The paper of the family archive.
Starlight
Ceremonial. Used sparingly, like stars in the sky: the highlighted blade, fine lines. Foil Pantone 871 C.
Steel
Secondary digital. Diagrams, captions, interface.
Sealing wax
Seals only. Never a background or text.
Proportions: ink 58%, paper 30%, gold 7%, steel 4%, wax 1%. CMYK values are approximate; confirm with a print proof.
Family name, headings, motto. Its stroke contrast carries the trace of a broad pen, its sharp serifs the point of a blade.
Documents, website, captions, tables. Engineered clarity and full Cyrillic with Kazakh letters.
Ә Ғ Қ Ң Ө Ұ Ү Һ І ә ғ қ ң ө ұ ү һ і
Every Kazakh letter is verified in both typefaces.
Ä Ğ Ñ Ö Ū Ü Ş İ ı
Reserve for the Kazakh transition to the Latin script. Confirm the Latin spelling of the family name against the current alphabet when needed.
ҚазақшаҚылышпен не қаламмен,
жолды болжап,
жүреміз нық қадаммен.
РусскийМечом или пером,
предвидя путь,
вперёд мы идём.
EnglishSword or pen,
foresight our guide,
we journey again.
Three lines, three actions: tool, sight, movement. The versions do not translate each other word for word, they complete each other: the English says “again”, the Russian “forward”, the Kazakh “with a firm step”. Together they are the full meaning.
Short version: «Жолды болжап», «Предвидя путь», “Foresight our guide”. In the Kazakh and Russian versions, line breaks replace the dash.
Foresight our guide
The seal needs no motto: it carries the family name. The full motto in three languages lives on the first page of the family archive, in invitations and on the back of the flag.
What protects the mark from random decisions. Short rules, no exceptions.
x equals the pupil diameter.
The minimum free space around the mark on every side. No text, page edges or other marks inside it. More is fine, less is not.
Millimeter sizes on screen are approximate. Check on a 100% print.
Twelve situations where the mark will live. Every mockup follows the rules of this brandbook.
Ali’s қолтаңба
The family mark belongs to the whole family. The қолтаңба belongs to one person.
Not better than others.
The best for them.
Өзгелерден артық емес. Өзгелер үшін ең жақсы.
Не лучше других. Лучшим для них.
Strength and knowledge are not for standing above people, but for being the best for them. For family first of all.
The stroke reads left to right as one movement. The pen turns into a blade at the end of the stroke: the meaning of the family name, written by hand. Қолтаңба literally means “the таңба of the hand”.
The family writes in black, the person signs in blue. Just as a blue-ink signature tells an original from a copy, the blue stroke tells the personal from the family.
Share information about your branch of the family so the genealogy can be completed. Each submission is reviewed by the family before it is added to the shared shezhire.
The goal is to place each relative carefully in the family line: who is submitting, which line goes upward, and which branch is known. Extra details can be requested later by the family.